Master the fundamentals of profitable Google Ads and understand where Google Ads fits into your customer acquisition strategy as a supplement brand.

Hot take:

Google Ads isn’t a magic bullet that will fix bad marketing and save your brand.

If you’re “struggling to scale” your brand, it’s not because you aren’t running Google Ads…

It’s because your marketing message isn’t dialed in.

Go back to Meta, refine your offer, and ensure your messaging is converting before you even think about scaling with Google.

That said, if you already have a winning offer and want to take things to the next level—more customers, more market share, more domination, more revenue, and ultimately, a high-value exit—then this guide is for you.

Google Ads is just one part of a larger marketing ecosystem.

It’s not about "is Google better than Meta?"—it’s about how to apply marketing principles to Google specifically and how to maximise your marketing efficiency ratio (MER).

At the end of the day, the only metric that truly matters is money in vs. money out.

How Google Ads Fits Into Your Strategy

Think of Google Ads is four ad platforms in one:

1. Search Ads – Captures high-intent traffic looking for solutions to problems they’re facing.
2. Shopping Ads – Shows your products directly on Google’s search results.
3. YouTube Ads – Leverages direct response via video to drive search volume and sales.
4. Display Ads – Used for remarketing and cold traffic expansion at scale.

For 90% of eCommerce brands, you only need to focus on Search, Shopping, and YouTube.

Display only becomes relevant when you’re spending thousands per day and need more reach.