Uncover profitable search terms your competitors are missing with our advanced keyword research system

The New vs. Old Way of Keyword Research

In the past, keyword research was manual and intuition-based:

1. Marketers would guess which keywords customers were searching for.
2. They would manually input those keywords into campaigns.
3. Over time, they would refine their list based on performance.

The problem with this?

This method takes too much time and assumes you already know what your customers want—which you don’t (until you have data).

The modern approach?

Let Google do the heavy lifting.

Instead of manually selecting keywords upfront, start broad and let Google’s algorithms identify what actually converts.

✅ Use Performance Max & Shopping Campaigns to automatically test broad match search phrases.

✅ Analyze search term reports to find real user queries that lead to conversions.

✅ Use that data to refine your Search Ads strategy instead of guessing.

This creates a feedback loop:

1. Shopping & PMax campaigns run broad and capture converting search terms.
2. Search Term Reports show the exact words customers use to find your products.
3. Winning keywords are extracted and added to Search Campaigns in exact/phrase match.
4. Refined Search Campaigns improve efficiency and scale profitably.