Write high-converting ad copy that speaks directly to cold traffic and turns browsers into buyers

What Is This?

This is your ultimate cheat sheet for writing Google Ads that get more clicks, more customers, and more money 💰.

Whether you’re running Search, Shopping, or Performance Max campaigns, this checklist helps you write ad copy that actually works—so you don’t waste money on ads that people ignore.

Why Is This Important?

Google Ads are like billboards on the internet—except you only pay when people click. But here’s the problem:

❌ Bad ads get ignored (wasting your money).

✅ Great ads get clicked (making you money).

This checklist helps you write ads people WANT to click—so you get more sales for less money.

How to Use This Checklist

📌 Step 1: Write Your Ad Copy

• Start with your headlines, descriptions, and call-to-action (CTA).
• Follow the best practices in this checklist to make your ad stand out.

📌 Step 2: Compare It to the Checklist

• Go through each principle and see if your ad meets the standards.
• If it fails a check, tweak the copy until it’s clearer, stronger, and more persuasive.

📌 Step 3: Test & Improve

• Run your ads and check which ones get the best results.
• A/B test different versions to find the highest-converting copy.
• Keep optimizing based on what’s working.