Master the platform where 63% of shopping journeys begin and capture high-intent buyers profitably.

Every day, thousands of Shopify stores waste money on poorly optimized Google Shopping campaigns.

One day their ads are profitable, the next?

Their costs skyrocket. Their ROAS plummets. Their scaling hits a wall.

And worst of all?

Most store owners have no idea they're making critical mistakes with their campaign structure.

But here's what Google doesn't tell you:

These performance issues are 100% preventable.

I've seen it hundreds of times.

A store struggling with rising costs and declining ROAS, all because of simple campaign structure mistakes that are costing them thousands.

Their biggest problem?

Usually something they didn't even know they were doing wrong.

Want to know the really scary part?

Most stores are running their Shopping campaigns backwards – using the wrong campaign priorities, incorrect bidding strategies, and improper product groupings.

You're left bleeding money while your competitors capture your customers.

But there's hope!

After helping hundreds of stores optimize their Shopping campaigns, I've developed a bulletproof system to maximize your ROAS and scale profitably, and that's what you'll find in this guide.

Best Practices with Google Shopping Campaigns

  1. START WITH THE BASICS - Always begin with standard shopping campaigns before considering moving to smart shopping or pMax. Build your foundation properly.
  2. OPTIMIZE YOUR BIDS - For standard campaigns, start with maximize clicks and a $1-$3 bid limit.
  3. MANAGE YOUR BUDGET - Never start below $50/day. Scale slowly and steadily. Don't expect immediate results during the 1-4 week warm-up period.
  4. GROUP PRODUCTS STRATEGICALLY - Put losing products and low-spend winners in smart shopping. Keep high-performers in standard campaigns until proven otherwise.
  5. RESPECT THE TIMELINE - Wait 7-14 days between optimizations. Every change restarts the learning phase – don't rush it.
  6. MONITOR YOUR CTR - Aim for campaign CTR above 1%. Remove products with zero clicks after 500 impressions.
  7. TRACK PROFITABILITY - Exclude products that spend 1.5-3x your profit margin without converting. Don't let losing products drain your budget.
  8. CHECK SEARCH NETWORKS - Uncheck YouTube, Gmail, and Discover placements initially. Focus on search network for best results.
  9. MAINTAIN AD QUALITY - Keep your dynamic ad copy relevant and refreshed. Test different headlines and descriptions monthly.
  10. LEVERAGE YOUR DATA - Use the search terms report to identify winning keywords. Add these to your product titles and descriptions.
  11. SCALE SYSTEMATICALLY - Increase budgets by 20% maximum when scaling. Let the campaign adjust for at least a week between increases.
  12. STAY VIGILANT - Review performance metrics weekly but optimize bi-weekly. Quick changes kill campaign learning.

🛍️ Google Shopping Ads Checklist