Ensure perfect product feed optimization and avoid costly disapprovals that kill performance

Google Shopping Ads = Google Merchant Center

Google Ads and Google Merchant Center work together.

Your Google Merchant Center is where your product data lives.

Your Google Ads dashboard is where your marketing campaigns are managed.

Your product data is imported from the Merchant Center into Google Ads, allowing you to create product-based ads such as Shopping & Demand Gen.

Unless you optimise your product feed, you'll see:

• Higher costs
• Lower search visibility
• Reduced click share

So it’s important that you don’t just use the default product feed that you get from Shopify or your eCommerce platform of use.

Most brand owners don’t realize it, but Google silently ranks, prioritizes, and limits visibility for thousands of product listings every day—without warning, through your GMC.

One day, your products are selling well, and the next?

They disappear from Google Shopping.

🔻 Your impressions drop.

🔻 Your CPCs rise.

🔻 Your best-selling products stop performing.

And worst of all?

You have no idea why.

Here’s what Google won’t tell you:

✅ Your product feed quality directly impacts how often your products show up on your shopping ads.

✅ A slow, outdated website can hurt your rankings.

✅ Pricing and image quality determine whether customers click on you or competitors.

I’ve seen it hundreds of times:

A store suddenly loses performance not because of ads, but because of product feed mismanagement, missing optimizations, or non-compliance.

But there’s good news—this is 100% preventable.

After optimizing Google Merchant Center for hundreds of brands, I’ve developed a bulletproof system to keep your products visible, competitive, and converting.

That’s exactly what this checklist will help you do.

Best Practices for GMC Optimization

1. MASTER THE RULES - Before anything, know Google’s requirements. Read their Merchant Guidelines.
2. LOCK IN YOUR DATA - Your product feed is your foundation. Ensure titles, descriptions, pricing, and inventory levels are 100% accurate.
3. UPGRADE YOUR IMAGES - Poor image quality kills conversions. Use high-res, professional images that match Google’s specs.
4. PRICE COMPETITIVELY - If your pricing is off, Google deprioritizes your listings. Use their Price Competitiveness Report to adjust.
5. FIX WHAT’S BROKEN - Check for disapproved products in GMC and fix any errors immediately.
6. MONITOR YOUR FEED - Set up automated updates to prevent data mismatches between GMC and your website.
7. CHECK PERFORMANCE WEEKLY - Track CTR, conversions, and bid adjustments weekly to keep your listings optimized.

Google won’t tell you all of the reasons why your shopping campaigns aren’t performing.

That’s why this checklist exists—to keep your GMC optimized, your ads profitable, and your store scaling.

Happy Scaling,

Jordan, demandcaptur.com

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